MARKETING MANAGER - FOOD & BEVERAGE

Position: Marketing Manager - Food & Beverage

Reporting to: Director of Cafe Marketing

Position Summary:

This Cross-Functional Support role is responsible for driving seamless execution across Retail and Food & Beverage (F&B) initiatives. This position ensures brand consistency, operational efficiency, and creative excellence through collaboration with global and regional teams. The role encompasses visual merchandising, marketing collateral development, menu management, and activation support for both retail and café environments.

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2022, Hard Rock Hotels was honored as the number one brand in Outstanding Guest Satisfaction for the second year in a row among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study. This designation is the fourth consecutive year the iconic brand has been among top brands in this category.

HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes’ Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.

Food & Beverage (F&B)

• Support creative development for Company Cafes, Franchise Cafes, Cafe-Casinos, and F&B activations.
• Assist with AOP (Annual Operating Plan) agency briefs, creative direction, LTOs, and brand activations.
• Conduct F&B Marketing market research on competitor trends.
• Own AOP calendar and working timelines to ensure timely execution.
• Develop activation decks for LTOs, brand activations, and new menu launches.
• Partner with F&B team on projects such as recipe cards, competitor data, tastings, COGs for pricing, menu descriptions, and purchasing support.
• Collaborate with IT to input Micros Keys and Discount Keys for LTOs, NIRs, and price updates.
• Collaborate with various brand partners for accurate brand placement via contract, verbiage, imagery, and cobranding opportunities.

Day-to-Day Tasks

• Facilitate global and regional collaboration through decks, reports, and miscellaneous projects.
• Collect and consolidate information for all cafes related to sales initiatives (pricing, collateral, keys, etc.).
• Review creative materials and provide feedback to Retail Leads, Regional Partners, and Executive Approvers.
• Serve as WebDAM Admin for the Café Division, including uploads, asset organization and deployment.
• Track projects and budgets to ensure alignment with objectives.
• Upload and monitor International menus (core, specialty, language verifications).
• Work with Training team to roll out new menus, SOPs, and recipes.
• Ensure Global Marketing & Retail teams meet deadlines.
• Manage implementation of marketing communications strategy, including advertising, branding, product, and promotions.
• Update menus, QR codes, and all F&B materials on digital platforms.
• Follow up on Marketing and Retail AOP, create recaps, and compile best practices for future rollouts.
• Own the menu process, including pricing, proofing, edits, approvals, printer quotes, quantities per café, and versioning.
• Prepare monthly sales and performance reports for EU & NA divisions.
• Organize and execute all Marketing photo shoots, working with outside agencies and cross functional teams.
• Ensure all images are within user rights and remove/replace all expiring images well in advance.
• Communicate to leadership on a weekly basis with project updates and upcoming initiatives.
• Collaborate with external partners and internal teams to create and deploy special products such as toys, cups, liners, etc.

This job description reflects the position’s essential functions; it does not encompass all of the tasks that may be assigned.

• Bachelor’s degree in Marketing, Business, Design, or related field preferred.
• 3+ years of experience in retail marketing, F&B operations, or cross-functional project management.
• Strong understanding of visual merchandising and brand storytelling.
• Proficiency in design tools (Adobe Creative Suite) and Microsoft Office.
• Excellent organizational skills with the ability to manage multiple projects and deadlines.
• Strong communication and collaboration skills across global teams.

Core Competencies

• Creative problem-solving and attention to detail.
• Ability to work in a fast-paced, deadline-driven environment.
• Strong analytical skills for market research and reporting.
• Collaborative mindset with a focus on delivering exceptional brand experiences.

Closing:

Hard Rock International is an equal opportunity employer. We live our motto LOVE ALL – SERVE ALL, and strive to foster an inclusive workplace culture for every team member.  Hard Rock welcomes and encourages applications from people with disabilities. Consistent with the Americans with Disabilities Act (ADA), it is the policy of Hard Rock to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If reasonable accommodation is needed, please contact a member of our Human Resources team.

Disclaimer 

While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).

#hiringimmediately